It’s About Leverage

April 13, 2008

Busy day… I’ve got a lot of projects going and a lot of balls in the air.

And that got me to thinking. Just how big can a copywriting business grow with only 24 hours in a day?

And what happens if you actually get all the business you can handle (and more)?

What happens when a good month comes along and you close tens of thousands of dollars of business?

Sure it’s nice to pay the bills… until you start to pay the bills. Then the next hurdle isn’t about making the money, it’s about how you make the money.

But even if you’re just starting out, there’s no reason you can’t plan well from the beginning. That way, once your copywriting business starts to grow, you won’t be scrambling to figure out how to fit it all in.

So what’s your strategy for dealing with business overload (even if it’s not a reality for you yet)?

Well, you can stay up till midnight writing (I did last night) and you can be up the next morning at 5 to do some more (I did that this morning).

The point of telling you that isn’t to impress you or show you how busy I am. You see…

I Don’t Really Consider That
a Badge of Honor

I kind of consider it proof that I still have growing to do when it comes to being a smart business person.

Now some copywriters will recommend that an overload of work means you should raise your prices until some of the business disappears. While I think that’s fine in the short term, overall it’s a pretty short sighted strategy.

You’re not really solving anything… you’re just prolonging the inevitable.

And you’re still trading time for dollars. You’re just getting more dollars.

Success in business is about leverage. It’s about accomplishing more by investing less time and effort.

That’s something I’m working on…

But I’d like to introduce you to someone who has the whole concept down pat. And someone who’s been using leverage successfully for years.

You’ll hear various gurus pop up now and then reselling his strategies that have trickled down over the years. One just popped up with a new program about this a few months ago.

But he’s where it all started.

In fact, he’s the guy that mentored Jay Abraham when he was struggling.

If you haven’t read this before, here’s a guy who knows about leverage.

His Name is Harvey Brody

He doesn’t make his money copywriting… even though he is a proven copywriter.

Harvey makes his money by working ONCE and getting paid over and over again… for years.

Well, I think he worked a few decades ago anyway.

Now he literally gets paid without working.

You can download an interview with him at the bottom of this post.

Listen to the interview, then ask yourself, “How can I apply this idea to my copywriting business?”

Be sure to write down whatever ideas come up.