Ever Had a Copywriting Prospect Who Disappeared?

April 17, 2008

Today’s tip is about something that can absolutely kill your copywriting business, not to mention your morale.

And that is WAITING for your clients.

Here’s what I mean.

Just a few months ago, I had a “client” on whom I was waiting for $16,000.

The check or wire was coming. That’s what I was told.

Now maybe when I’m a multi-millionaire, $16,000 will barely be a blip on the radar. But for now, it still gets my attention.

So I called. I wrote…

“Are we moving forward?” I asked?

“Yes… just give me a few days…” comes the reply.

So my question to you is:

Who’s acting like the idiot here?

The thing is, I can listen to what he says or I can watch what he does. If the check shows up, it shows up. If it doesn’t it doesn’t.

Gotta move on. There’s other money to be made.

And here’s the lesson to take away from my “client.”

You control what you put in to your business. You don’t necessarily control what comes out. So don’t beat yourself up.

Stay emotionally detached from the results. It’s important when results are bad. And even more important when they are good.

Focus on keeping your lead generation system humming. Keep creating new leads. And never, ever get emotionally connected to the outcome of ANY of them.

Stop waiting, keep moving… your success is out there.


Posted by Jason | Filed Under Blog 

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