Finding the Right Copywriting Clients: Some Target Practice

April 18, 2008

When I first started my freelance copywriting and marketing business, I really had no clue what I was doing…

You THINK I’m just saying that. Trust me… I’m NOT.

Again and again, I’d invest my marketing dollars, time and effort chasing after prospects who had no business becoming my clients.

I did this for two main reasons:

1. I didn’t know EXACTLY what I was looking for.
2. I had no filters in place to qualify my prospects. I was the filter by default. [BAD MOVE]

So when I finally got my act together, I developed a few tools that do the filtering FOR me.

I’m going to show you just one of them.

And that’s the purpose of this message. To get you thinking about how YOU can develop some of your own tools.

Of course, now things are different. Prospects pretty much have a very clear idea of what I’m about and what I offer… from the very beginning.

How do they get that idea?

I tell them straight up… I TELL them what type of client I’m looking for.

So visit this page and turn up your speakers… you’ll see just one of the tools I’ve developed to help with my “filtering.”

Again, don’t just copy it. Not because I really care, but because you’ll be shortchanging yourself…

You need to create what works for YOU.

But here’s a start to get your brain cranking…

Posted by Jason | Filed Under Blog

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