Freelance Copywriters on Speed

May 5, 2008

*** How Do I Get Clients?

*** How Much Does It Cost to Wait for Success?

*** A Day in the Life of a Speed Addict

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Dear Copywriter,

The biggest question I get from subscribers of this e-letter, from my coaching clients and from customers who buy my copywriting guide is this one:

How Do I Get Clients?

Now I’m not sure what the “marketing gurus” would say about disappointing your readers so early in a newsletter, but I’ve never been one to go with the flow… so here’s my answer to that question:

There is no good answer to that question.

Here’s the reason.

I know how I get copywriting clients.

But I don’t know how you should get copywriting clients. Not without talking with you and/or working with you one on one.

And despite the fact that there are people out there happy to have you pay thousands of dollars to learn the “latest way” to get copywriting clients, there’s a good chance that their “system” simply won’t work… for you.

(But you won’t know that till after you spend the money.)

So instead of learning how to get copywriting clients, invest your resources to discover how you should do it for your business.

Some strategies I use to get copywriting clients simply won’t work for you. And vice versa…

Take posting on web forums as an example. I’ve never once gotten a client from any of the forums that I’ve ever visited or posted on.

For me, it’s just not effective.

Same with seminars.

I’ve only ever been to one. Probably won’t go to another one. Just not interested.

But that doesn’t mean it won’t be profitable for you to do those very same things.

You just have to find out… quickly.

And that brings us to the subject of today’s letter. It’s a subject that is responsible for more of my success than absolutely any other.

That subject is:

S-P-E-E-D

How Much Does It Cost
to Wait for Success?

I’m not talking about the drug. I’m talking about how fast you go from idea to action to proof that your idea is a winner or a dud.

How fast can you go through that process and how many times can you go through it at once?

Success is very expensive if you sit around waiting for it. But start your engine, particularly your marketing engine, and you can bring it to you a whole lot faster.

If it’s not happening for you online… if the clients aren’t calling, then get offline.

There’s a huge world outside of this little internet thing. A huge world filled with clients who wouldn’t know an internet guru if they slammed into one in broad daylight.

And these folks have businesses. REAL businesses. By that I mean they have more than a big list that they use to sell their friend’s cutting edge (recycled with a pretty face) marketing junk.

And these people are successful too. Often times far more successful (in money terms) than a “million dollar marketer” making 5 Million a year.

A lot of business owners in the “real world” make that amount of money without working… People like real estate investors, etc.

Different strokes for different folks.

The point is you’ve got to find what works for you and stop listening to the noise around you.

So here’s an example of SPEED from my own world:

A Day in the Life of a Speed Addict

I admit it.

I’m addicted to speed. I like to do a lot of things quickly. The only requirement is that I also have to do them well. No shoddy work for the sake of speed.

Here’s just one example.

(If you think I’m trying to impress you here, you haven’t been on this list long enough. Stick around… you’ll discover that’s not my style

The goal here is to open your mind and get it moving faster. Do that and your results will come… faster and BIGGER.

Take a minute to download this:

Small Business Big Results

This is my monthly newsletter I send out to prospective clients. Every month it’s something different.

This went out last week.

I knew I’d be writing about this, so I timed the whole process. From idea, to layout, to printing, to folding, to stapling, to in the mail.

It took 6 hours 30 minutes (including putting on the postage). It would have been quicker, except my 3 year old son Egan went with me to the post office. And he insisted on putting the couple of hundred booklets in the box on his own. That slowed me down because he preferred to do it one at a time

All I needed for the project was this:

A pretty low-tech setup for 2008.

A printer, paper and some staples.

And out the door it went. Another “ball” that I hit up in the air to get some clients. After I was done with that, I started on another “ball.”

How many balls can you get up in the air?

The more the better, especially at the beginning. Pretty soon, you’ll notice the pattern. You’ll notice that some of your marketing efforts are easier, quicker and more effective than all the rest.

But you’ve got to try them all to figure that out.

Don’t wait. Get started today.