Copywriting, The “Secret” and Other Mystical Mojo

July 21, 2008

*** Why Mindset is So Important

*** Mindset Is Only a PIECE of the Puzzle

*** Get In Tune with What You REALLY Want FIRST

— Special Offer —

ANOTHER reader writes in…

“I loved the Six Figure book I downloaded. I’ve changed my mindset, and almost immediately landed a $6000 project that will probably turn into a month-to-month deal.

I’ve been writing non-stop since I opened my biz. I’ve had lucrative and not-so-lucrative jobs. I’m finishing my last non-lucrative job and am only going to fish in bigger ponds from now on.

Thanks again for such a great book. I’m no longer a copywriter. I’m a moneymaking marketing specialist. :-)”

-Deb Holder

Be one of the next 20 people to order YOUR copy of my copywriting guide and receive a complimentary 15 minute Strategy Session on the PHONE with me:

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———————

Dear Copywriter,

Put on your seatbelts today…

Because we’re going somewhere QUITE a bit different.

We’ll return to our regularly scheduled program next week, but today’s issue is going to focus on the number one thing standing between you and the success you’re seeking.

That “thing” is your mind.

Now developing your copywriting chops is a smart thing to do, but they hardly matter if you and your magical sidekick (your brain) become your own worst enemy.

It’s possible. I’ve done it. And every now and again, I do it again.

So today’s focus is MINDSET (kind of). And why it’s so important to your future success.

Why Mindset is So Important

About two years ago, when I first watched the movie, “The Secret,” I spent the rest of that evening buzzing about what I was about to attract into my life.

I sat around visualizing what I wanted…

But nothing happened.

So I tried again.

Nothing happened.

I got a little bit frustrated. So I started devouring every piece of information I could find about mindset. About how to use your mind to help create the things you want in your life.

Eventually, I realized what I was missing…

Mindset Is Only a PIECE of the Puzzle

You see, when I first started actually making money in this business, I got really excited.

It’s a nice feeling to be able to pay your bills.

And I got enamored with the idea of buying nice things. A nice watch maybe (even though I hate wearing a watch) and maybe a nicer car (even though I’ve never been happier than when I lived in NYC without a car).

I got caught up in the wheel of success as I call it.

The only problem is, I wasn’t the one spinning the wheel. It wasn’t even MY wheel. And I was starting to get dizzy.

Mindset is one of the most powerful tools to get what you want. That’s what we’ve all been told right?

The part that no one seems to mention is that the things you want need to be the RIGHT things for you.

It took me a while to realize that what I learned watching “The Secret” wasn’t so that I could live the life of the stereotypical “successful entrepreneur.”

That’s what I was chasing, but it was completely WRONG for me.

And as long as I bucked the truth for me (what I REALLY wanted my life to be like), I wasted energy trying to get my “mindset tuned for success.”

I tried to use my mindset to direct me down a path that simply wasn’t right for me.

Get In Tune with What
You REALLY Want FIRST

Once I got straight with myself and spent some time figuring out what was RIGHT for me, then my mindset mojo actually started working.

But it only really started once I got very clear on what I really wanted.

Someone should have put that as a disclaimer in “The Secret.” It would have saved me a lot of time

So what kind of LIFE do you want to live?

REALLY? Would that be your answer if no one was looking or listening?

Deep down inside your gut, you already know what you really want. You may even already have it.

But sometimes it can be a huge challenge to hear that voice come through.

Especially when you’ve got a hundred people all trying to TELL you what you should want.

You should be wealthy, successful, have a successful business, charge big fees, live in a nice house, never work for anyone again, spend your time with successful people, look up to the wealthy…

Blah, blah, blah.

This is your life. And all of that success stuff is great… unless that’s NOT how you want to define success for YOU.

You’ve got to get CLEAR on that first. That’s step one.

Because until you do that, all of this “mindset” mojo probably isn’t gonna work so well.

Mindset is your energy. The energy you’ve been given to CREATE.

Just don’t waste it creating a dream that isn’t really yours. You’ve got great things to do in your life. And you can make them happen.

Take the time you need to set YOUR compass. And then enjoy the ride…