Posts Tagged ‘bad clients’

7 Phrases to Use When You Mess Up

Clay Hebert and Joey Coleman call it The “Carpe Defect” moment. This is the moment in our business where we’ve messed up. Missed a deadline. Let something slip through the cracks. Pissed off the client. It’s here we have one of two results: Destroy the client relationship. OR Use the opportunity to make the relationship…

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11 Client Red Flags (Run when you hear these phrases)

Over time, I’ve learned that certain phrases signal an impending disaster. Some of them sound innocent, but can reveal serious problems with the project, the client, or the product. I reveal them all (and what they really mean) here:   And just in case you forget, here’s all the phrases to watch out for (print…

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How to End Scope Creep

There’s 2 ways to end scope creep. Make sure it never happens by spelling out expectations up front in your proposal and planning documents (There are trainings on both in the Business of Copy). When it does happen, tactfully and calmly address it (before it gets out of hand). It’s important to remember that if…

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50 Questions to Ask Prospects

“He who asks the questions controls the conversation.” This is one of those phrases that is said so much, we tend to forget its power. I once saw Jay Abraham do a live Q&A. It was incredible to me how he was able to get to the heart of the issue, oftentimes solving the problem,…

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10 Must-Haves for Your Contracts

Contracts and copywriting agreements are ESSENTIAL to protecting you and your clients. Great agreements: put everyone on the same page set clear expectations prevent misunderstands prevent nonpayment, refunds, or dissatisfaction communicate how the project will work

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What to do when a prospect “ghosts” you

We’ve all had those… You know the type. It always starts amazing. A great email. Maybe even a phone call. Everyone is excited. They are a PERFECT client. You start gearing up. And even though you don’t have a check (or even an agreement), you start doing some research and brainstorming copy ideas in the…

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