Posts Tagged ‘better copy’

Better Customer Research with Allison Carpio

I have been known to say that I think customer avatars are bullshit. The reason is that most people approach it completely wrong. That’s why I was so excited to sit down and chat with Allison Carpio about her novel approach to finding and understanding your customer on the deepest level. This is a must…

Read More

How to Copy Chief (plus Rubric Template)

Transitioning from writer to chief can be a tough one. While we write, we often rely on instincts — chiefing requires us to break those instincts into repeatable processes. It’s not unlike why great players often make bad coaches. From the article: “As you get better and better at what you do, your ability to…

Read More

Programs to help grow your business

Positioning, Copy reviews, Mentorship – Copy Chief The mantra of Business of Copy is that you need 3 things to be successful in copywriting 1) Write good copy, 2) Find clients, and 3) Run your business. BoC is where you go for #3. For #1 and #2, there’s no better place than Copy Chief. I…

Read More

Pricing: What $845 coffee can teach us

A different kind of pricing training today… A few months ago, we watched this video:   And we bought $64 worth of the “rarest coffee in the world.” Was it worth it? Here’s the result: So what did we learn? Turns out, quite a lot. First, I’m a sucker for scarcity and something about the…

Read More

[TOOL TOUR] Rev.com

Often a client will write copy for you on a call. But getting every call transcribed was prohibitively expensive for me. That is until I found Rev.com. Check it out:

Read More