Posts Tagged ‘communication’

How to Copy Chief (plus Rubric Template)

Transitioning from writer to chief can be a tough one. While we write, we often rely on instincts — chiefing requires us to break those instincts into repeatable processes. It’s not unlike why great players often make bad coaches. From the article: “As you get better and better at what you do, your ability to…

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[TEMPLATE] Quick-reference Services Menu for Repeat Clients

Some copywriters preach putting your prices on your website. I’m not one of those for the following reasons: Yes, each project is different. Even a funnel of the same size has different requirements depending on the team size, customer research available, previous content, etc. Too many snap judgments are made if price is the first…

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Get more referrals with a Clean Playroom

When I was 12, my momma gave me advice that made me rich (richer than your average teenager anyway). I still follow that advice today and so can you to get more (and more enthusiastic!) referrals. Thanks, mom!   And, a pretty graphic to go along with it:

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The Art of Follow Up (feat. Casey Stanton)

We say it at least 4 times during the interview: “NOBODY follows up!” By employing just one of the simple strategies Casey Stanton reveals in the video below, you can: Get ROI on any event you attend Form long-term friendships that are worth more than money Get more referrals, more repeat business, and happier clients.…

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Planning Big Projects

Many times as copywriters we’re also asked to be project managers. At the very least, we have to manage our own time and calendars. And during big projects like launches, this can seem like a monumentous task. In the video below, I discuss how to handle large product launches with considerations like how to: Communicateacross…

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7 Phrases to Use When You Mess Up

Clay Hebert and Joey Coleman call it The “Carpe Defect” moment. This is the moment in our business where we’ve messed up. Missed a deadline. Let something slip through the cracks. Pissed off the client. It’s here we have one of two results: Destroy the client relationship. OR Use the opportunity to make the relationship…

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11 Client Red Flags (Run when you hear these phrases)

Over time, I’ve learned that certain phrases signal an impending disaster. Some of them sound innocent, but can reveal serious problems with the project, the client, or the product. I reveal them all (and what they really mean) here:   And just in case you forget, here’s all the phrases to watch out for (print…

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[TOOL TOUR] Follow-up Then

Clients are funny people. After days or weeks of unanswered emails, they pick the one day you’ve decided to unplug. Or they respond at 6p.m. on a Friday about something you don’t want to answer until Monday. And then, their email gets buried. And by Tuesday they are irritated that you’re not responsive. Or… you…

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Client-getting strategies for introverts (feat. Till Gross)

Do you consider yourself shy or introverted? Do you get insanely nervous when speaking to prospective clients? Do you hate “mingling” at live events? Then for you, this could be the most valuable training on this site. Most of my clients can be traced back to a drink at a hotel bar after a conference.…

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[TOOL TOUR] Acuity Scheduling

Have you ever found yourself caught in a seemingly endless email chain trying to simply schedule a meeting with a client or colleague — particularly if they’re in a different time zone (or continent)? End the back and forth with this awesome tool. Here’s how we use it.  

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[TOOL TOUR] 17hats

17hats is the “Command Center” of my freelance business. We can create custom, automatic workflows for each client. Load up our templates and send them automatically. For example, once our contract is signed, the invoice goes out instantly (without having to touch anything). It also emails reminders when things are past due or when I…

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Get raving testimonials with great outboarding

A while back, I set a goal to get better testimonials from clients. I had very few “working” testimonials, i.e. ones that I could publish on my website. So here’s what I did: First, I just emails clients asking if they had anything they wanted to share. 0% response rate on that. Note, that during…

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[TEMPLATE] How to end the project

Copywriters live and die by the calendar. There are only so many days in a week, and only so many hours in a day. There’s nothing worse that budgeting a week for a project and spending the next month doing “just one more pass.” The way I prevent this is putting an end date and…

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[TEMPLATE] Questions you need answered before you start work

There are a few basic questions I ask EVERY. SINGLE. CLIENT. Whether I’m writing short landing page copy or a 186-line-item launch sequence. This is the bridge between the admin and the creative phase. Before work starts, I need the following: Paid Invoice Signed Contract Market Research Survey This survey does a few things. First,…

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How to End Scope Creep

There’s 2 ways to end scope creep. Make sure it never happens by spelling out expectations up front in your proposal and planning documents (There are trainings on both in the Business of Copy). When it does happen, tactfully and calmly address it (before it gets out of hand). It’s important to remember that if…

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11 Ways You Blow the Gig

In addition to playing copywriter, I also occasionally play client. I hire writers for support on my projects, as well as on behalf of clients. I know what it’s like to be on the other side, and also that sinking feeling when you never hear back from a prospect. That’s why I put together this…

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Simple Status Reports That Make Everyone Happy

Things that consistently happened during projects: The client emailed asking me what I was working on (Response in my brain: “WHAT AM I WORKING ON!? About 20 different aspects of your project!” Even though we weren’t close to the deadline yet, the client seemed anxious to get the work. People on the team asked for…

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[TEMPLATE] Copy Review Call Instructions

Before adding someone to your calendar, get payment. This prevents booking the time and having a no show or cancellation. First send an invoice. Then, send an email with instructions. Here is a template for those instructions.  

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Getting clients from live events

Live events are my natural habitat. All of my clients can be traced back to a drink at a hotel bar somewhere. In this training, I walk through my 3-step criteria for deciding what events to attend and then what to do (and what not to do) once I get there to make an impression…

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