Posts Tagged ‘contracts’

Partnership and Royalty deals with Ross O’Lochlainn

Abbey sat down with copywriter and marketing consultant¬†Ross O’Lochlainn to talk about the unique way he structures his client agreements. For Ross, it all started with a question, “What would you do if you only got paid when your client got results?” We talk about: [02:19] Where to find the most money in any deal…

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Legal and Contract Foundations

Setting up your legal foundations correctly means that you’ll have a lot less to worry about as you do business. This is exactly why I brought in attorney Gordon Firemark to discuss what important (and even what’s not). In this training, we’ll go beyond the templates and talk about legal basics every business owner or…

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How to structure deals (with Brian Kurtz)

Brian Kurtz, in addition to working with all of the top copywriters in the world, mailing billions (yes, with a “b”) of pieces of direct mail, and working in direct response for over 30 years…. is also one of my most influential mentors. I was so honored to have him stop by and chat with…

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[TEMPLATE] How to end the project

Copywriters live and die by the calendar. There are only so many days in a week, and only so many hours in a day. There’s nothing worse that budgeting a week for a project and spending the next month doing “just one more pass.” The way I prevent this is putting an end date and…

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11 Ways You Blow the Gig

In addition to playing copywriter, I also occasionally play client. I hire writers for support on my projects, as well as on behalf of clients. I know what it’s like to be on the other side, and also that sinking feeling when you never hear back from a prospect. That’s why I put together this…

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[TEMPLATE] Consulting Agreement

Consulting agreements can be extremely lucrative and a good supplement to your creative projects. However, on the dark side they can turn into massive time sucks. Here’s the template we use for consulting agreements.

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10 Must-Haves for Your Contracts

Contracts and copywriting agreements are ESSENTIAL to protecting you and your clients. Great agreements: put everyone on the same page set clear expectations prevent misunderstands prevent nonpayment, refunds, or dissatisfaction communicate how the project will work

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