Posts Tagged ‘editing’

FTC Guidelines to Know

The Federal Trade Commission is the consumer protection arm of the U.S. government. They are responsible for enforcing rules that protect customers from deceptive advertising and other violations. While we never claim to be lawyers, all copywriters should be familiar with the limits of what we can say in our copy. This especially important if…

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How to Copy Chief (plus Rubric Template)

Transitioning from writer to chief can be a tough one. While we write, we often rely on instincts — chiefing requires us to break those instincts into repeatable processes. It’s not unlike why great players often make bad coaches. From the article: “As you get better and better at what you do, your ability to…

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