Posts Tagged ‘expert interviews’

Partnership and Royalty deals with Ross O’Lochlainn

Abbey sat down with copywriter and marketing consultant Ross O’Lochlainn to talk about the unique way he structures his client agreements. For Ross, it all started with a question, “What would you do if you only got paid when your client got results?” We talk about: [02:19] Where to find the most money in any deal…

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Better Customer Research with Allison Carpio

I have been known to say that I think customer avatars are bullshit. The reason is that most people approach it completely wrong. That’s why I was so excited to sit down and chat with Allison Carpio about her novel approach to finding and understanding your customer on the deepest level. This is a must…

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How to Quote Projects

Do you ever feel like you’re just guessing when it comes to your project fees? That’s exactly what this video is all about. I brought in Branko Mijatovic, founder of LearntoQuote.com to walk through exactly how to come up with prices that make sense and aren’t made up. We cover: [04:01] Why freelancers are usually terrible…

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Health strategies for copywriters (feat. Dr. Isaac Jones)

The best productivity hack is a healthy brain and body. But, as copywriters, it’s difficult for us to create routine and systems to keep ourselves healthy. Dr. Isaac Jones sat down (rather, stood up) with us to talk about why our career makes change difficult, and how to set small things in motion for big…

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How to make your first hire

A question I get every time I present systems, is “Where do I find a project manager or assistant to do this for me?” My project manager happens to also be my husband. Unfortunately for you, to my knowledge there aren’t any other project managers hiding under the covers of my bed. So, since I’m…

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Legal and Contract Foundations

Setting up your legal foundations correctly means that you’ll have a lot less to worry about as you do business. This is exactly why I brought in attorney Gordon Firemark to discuss what important (and even what’s not). In this training, we’ll go beyond the templates and talk about legal basics every business owner or…

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Accounting and Taxes for Freelancers

Remember in middle school when your teachers attempted to make not smoking, safe sex, and avoiding drugs cool and hip by “trying to speak the language” That’s how I feel when I write about taxes and financial accounting. “No guys, seriously, protection is cool! Your business will still feel just as good! SERIOUSLY, do you…

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Get Important Shit Done (feat. Dave Ruel)

We all know we need to plan. Some of us even do it. But, most of us have trouble executing our plan — despite our best intentions. When I discovered Dave Ruel’s ProductivAction method, I knew I had to get him inside the Business of Copy. This has truly been a game changer for how…

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The Art of Follow Up (feat. Casey Stanton)

We say it at least 4 times during the interview: “NOBODY follows up!” By employing just one of the simple strategies Casey Stanton reveals in the video below, you can: Get ROI on any event you attend Form long-term friendships that are worth more than money Get more referrals, more repeat business, and happier clients.…

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How to structure deals (with Brian Kurtz)

Brian Kurtz, in addition to working with all of the top copywriters in the world, mailing billions (yes, with a “b”) of pieces of direct mail, and working in direct response for over 30 years…. is also one of my most influential mentors. I was so honored to have him stop by and chat with…

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Client-getting strategies for introverts (feat. Till Gross)

Do you consider yourself shy or introverted? Do you get insanely nervous when speaking to prospective clients? Do you hate “mingling” at live events? Then for you, this could be the most valuable training on this site. Most of my clients can be traced back to a drink at a hotel bar after a conference.…

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