Posts Tagged ‘feedback’

How to Copy Chief (plus Rubric Template)

Transitioning from writer to chief can be a tough one. While we write, we often rely on instincts — chiefing requires us to break those instincts into repeatable processes. It’s not unlike why great players often make bad coaches. From the article: “As you get better and better at what you do, your ability to…

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Get more referrals with a Clean Playroom

When I was 12, my momma gave me advice that made me rich (richer than your average teenager anyway). I still follow that advice today and so can you to get more (and more enthusiastic!) referrals. Thanks, mom!   And, a pretty graphic to go along with it:

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7 Phrases to Use When You Mess Up

Clay Hebert and Joey Coleman call it The “Carpe Defect” moment. This is the moment in our business where we’ve messed up. Missed a deadline. Let something slip through the cracks. Pissed off the client. It’s here we have one of two results: Destroy the client relationship. OR Use the opportunity to make the relationship…

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Get raving testimonials with great outboarding

A while back, I set a goal to get better testimonials from clients. I had very few “working” testimonials, i.e. ones that I could publish on my website. So here’s what I did: First, I just emails clients asking if they had anything they wanted to share. 0% response rate on that. Note, that during…

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[TEMPLATE] How to end the project

Copywriters live and die by the calendar. There are only so many days in a week, and only so many hours in a day. There’s nothing worse that budgeting a week for a project and spending the next month doing “just one more pass.” The way I prevent this is putting an end date and…

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Simple Status Reports That Make Everyone Happy

Things that consistently happened during projects: The client emailed asking me what I was working on (Response in my brain: “WHAT AM I WORKING ON!? About 20 different aspects of your project!” Even though we weren’t close to the deadline yet, the client seemed anxious to get the work. People on the team asked for…

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