Posts Tagged ‘legal advice’

GDPR Compliance Center

We’ve spent hours researching and conferring with experts (including our own legal expert Gordon Firemark) on the European Union’s General Data Protection Regulation (GDPR). We’ve gathered all the resources you need in one place, including links to common software and their compliance information and a free video training from Gordon Firemark. For more regulations to…

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FTC Guidelines to Know

The Federal Trade Commission is the consumer protection arm of the U.S. government. They are responsible for enforcing rules that protect customers from deceptive advertising and other violations. While we never claim to be lawyers, all copywriters should be familiar with the limits of what we can say in our copy. This especially important if…

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Legal and Contract Foundations

Setting up your legal foundations correctly means that you’ll have a lot less to worry about as you do business. This is exactly why I brought in attorney Gordon Firemark to discuss what important (and even what’s not). In this training, we’ll go beyond the templates and talk about legal basics every business owner or…

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How to structure deals (with Brian Kurtz)

Brian Kurtz, in addition to working with all of the top copywriters in the world, mailing billions (yes, with a “b”) of pieces of direct mail, and working in direct response for over 30 years…. is also one of my most influential mentors. I was so honored to have him stop by and chat with…

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[TEMPLATE] Big Launch Proposal

One big launch can be a huge win for you. I’m talking full-service emails, landing pages, video scripts, sales letter, ads, and more… These big, gnarly projects can get out of hand quick. Preventing that starts with an effective proposal. This is our big launch copywriting proposal. Click here for other training and templates for…

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[TEMPLATE] Retainer Proposal

Retainer agreements are a great way to get predictable, recurring revenue. And to be successful, everyone needs to be on the same page so you don’t become an indentured servant. This is our retainer copywriting proposal. Click here for other training and templates for special case proposals. You’ll notice that while we *kind of* break it…

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[TEMPLATE] Consulting Agreement

Consulting agreements can be extremely lucrative and a good supplement to your creative projects. However, on the dark side they can turn into massive time sucks. Here’s the template we use for consulting agreements.

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Royalty vs. Retainer… Which one?

There’s a lot of confusion around about negotiating a royalty or an ongoing retainer for backend revenue. The truth is these are two very different asks… and in some cases, you can negotiate both for the same contract. Here’s your basic definitions. Royalty A Royalty (also called residuals or commissions) is a percentage of sales that…

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10 Must-Haves for Your Contracts

Contracts and copywriting agreements are ESSENTIAL to protecting you and your clients. Great agreements: put everyone on the same page set clear expectations prevent misunderstands prevent nonpayment, refunds, or dissatisfaction communicate how the project will work

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