Posts Tagged ‘mindset’

5 Keys For Working Remotely

One of the benefits of being a copywriter, is that most of us can work from wherever we want. But it’s not all sunshine and rainbows. How do you deal with the challenges of remote work. After nearly 7 years working from home, here’s the 5 keys I’ve found to being productive and working from…

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Is it ok if…???

Can you take off every Friday? Can you work 4 hours a day? Can you demand clients ONLY communicate with you via fax? I’d like to put these questions to rest once and for all. Check out this short video for the limitations copywriters have in their demands. (Transcript is available below) [VIDEO TRANSCRIPT] I…

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Health strategies for copywriters (feat. Dr. Isaac Jones)

The best productivity hack is a healthy brain and body. But, as copywriters, it’s difficult for us to create routine and systems to keep ourselves healthy. Dr. Isaac Jones sat down (rather, stood up) with us to talk about why our career makes change difficult, and how to set small things in motion for big…

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How to Copy Chief (plus Rubric Template)

Transitioning from writer to chief can be a tough one. While we write, we often rely on instincts — chiefing requires us to break those instincts into repeatable processes. It’s not unlike why great players often make bad coaches. From the article: “As you get better and better at what you do, your ability to…

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Get Important Shit Done (feat. Dave Ruel)

We all know we need to plan. Some of us even do it. But, most of us have trouble executing our plan — despite our best intentions. When I discovered Dave Ruel’s ProductivAction method, I knew I had to get him inside the Business of Copy. This has truly been a game changer for how…

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7 Phrases to Use When You Mess Up

Clay Hebert and Joey Coleman call it The “Carpe Defect” moment. This is the moment in our business where we’ve messed up. Missed a deadline. Let something slip through the cracks. Pissed off the client. It’s here we have one of two results: Destroy the client relationship. OR Use the opportunity to make the relationship…

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Client-getting strategies for introverts (feat. Till Gross)

Do you consider yourself shy or introverted? Do you get insanely nervous when speaking to prospective clients? Do you hate “mingling” at live events? Then for you, this could be the most valuable training on this site. Most of my clients can be traced back to a drink at a hotel bar after a conference.…

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3 Ways to Talk About Your Price

There are few things that make a copywriter (or any freelancer for that matter), cringe as much as “what do you charge?” We all know it’s coming on every single call but we still get a little pit in our stomach when we have to answer. After hundreds of prospect calls, I’ve made nearly every…

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What to do when a prospect “ghosts” you

We’ve all had those… You know the type. It always starts amazing. A great email. Maybe even a phone call. Everyone is excited. They are a PERFECT client. You start gearing up. And even though you don’t have a check (or even an agreement), you start doing some research and brainstorming copy ideas in the…

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