Posts Tagged ‘videos’

Partnership and Royalty deals with Ross O’Lochlainn

Abbey sat down with copywriter and marketing consultant Ross O’Lochlainn to talk about the unique way he structures his client agreements. For Ross, it all started with a question, “What would you do if you only got paid when your client got results?” We talk about: [02:19] Where to find the most money in any deal…

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Better Customer Research with Allison Carpio

I have been known to say that I think customer avatars are bullshit. The reason is that most people approach it completely wrong. That’s why I was so excited to sit down and chat with Allison Carpio about her novel approach to finding and understanding your customer on the deepest level. This is a must…

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How to Quote Projects

Do you ever feel like you’re just guessing when it comes to your project fees? That’s exactly what this video is all about. I brought in Branko Mijatovic, founder of LearntoQuote.com to walk through exactly how to come up with prices that make sense and aren’t made up. We cover: [04:01] Why freelancers are usually terrible…

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Payment Processors: How to get paid

One of the biggest expenses for a service-based business like copywriting is payment processing. As a result, people try some tricky stuff to avoid the fees. There are good options for payment processing that help you have control of your money while minimizing the fees. In the video below, I cover: 3 things to avoid…

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Is it ok if…???

Can you take off every Friday? Can you work 4 hours a day? Can you demand clients ONLY communicate with you via fax? I’d like to put these questions to rest once and for all. Check out this short video for the limitations copywriters have in their demands. (Transcript is available below) [VIDEO TRANSCRIPT] I…

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[TOOL TOUR] Canva for Graphic Design

I am not a graphic designer. But, I have a lot of needs for nice looking documents and images. In this tutorial, I’ll show you how I use a freemium program called Canva to create professional looking designs quickly and without spending a lot of money. Here’s just a few things I use Canva for:…

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The anatomy of $24K proposal

The promise of Business of Copy is that as I apply new lessons and techniques to my business, you’ll get them, too. Recently, I had a $24,000 upfront fee plus royalties accepted by a client. Here’s the exact proposal I used, broken down for you.

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Health strategies for copywriters (feat. Dr. Isaac Jones)

The best productivity hack is a healthy brain and body. But, as copywriters, it’s difficult for us to create routine and systems to keep ourselves healthy. Dr. Isaac Jones sat down (rather, stood up) with us to talk about why our career makes change difficult, and how to set small things in motion for big…

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How to make your first hire

A question I get every time I present systems, is “Where do I find a project manager or assistant to do this for me?” My project manager happens to also be my husband. Unfortunately for you, to my knowledge there aren’t any other project managers hiding under the covers of my bed. So, since I’m…

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[TEMPLATE] Keep your business from leaking money

Recurring charges are tricky buggers. Sometimes you forget about them, sometimes you overpay for services you don’t even use, and sometimes you have downtime because you innocently forgot to update credit card information. Here’s a simple solution you can use with a team (or by yourself) to keep on top of all the subscriptions, dues,…

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Legal and Contract Foundations

Setting up your legal foundations correctly means that you’ll have a lot less to worry about as you do business. This is exactly why I brought in attorney Gordon Firemark to discuss what important (and even what’s not). In this training, we’ll go beyond the templates and talk about legal basics every business owner or…

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Personal Finance Made Simple

It’s no secret that my first big client was New York Times’ Best-Selling author Ramit Sethi. One of the most powerful lessons I learned from Ramit (and there were many) is the power of automation when it comes to finances. Here’s how it works:  

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Accounting and Taxes for Freelancers

Remember in middle school when your teachers attempted to make not smoking, safe sex, and avoiding drugs cool and hip by “trying to speak the language” That’s how I feel when I write about taxes and financial accounting. “No guys, seriously, protection is cool! Your business will still feel just as good! SERIOUSLY, do you…

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How to Copy Chief (plus Rubric Template)

Transitioning from writer to chief can be a tough one. While we write, we often rely on instincts — chiefing requires us to break those instincts into repeatable processes. It’s not unlike why great players often make bad coaches. From the article: “As you get better and better at what you do, your ability to…

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[TEMPLATE] Quick-reference Services Menu for Repeat Clients

Some copywriters preach putting your prices on your website. I’m not one of those for the following reasons: Yes, each project is different. Even a funnel of the same size has different requirements depending on the team size, customer research available, previous content, etc. Too many snap judgments are made if price is the first…

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Get more referrals with a Clean Playroom

When I was 12, my momma gave me advice that made me rich (richer than your average teenager anyway). I still follow that advice today and so can you to get more (and more enthusiastic!) referrals. Thanks, mom!   And, a pretty graphic to go along with it:

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Programs to help grow your business

Positioning, Copy reviews, Mentorship – Copy Chief The mantra of Business of Copy is that you need 3 things to be successful in copywriting 1) Write good copy, 2) Find clients, and 3) Run your business. BoC is where you go for #3. For #1 and #2, there’s no better place than Copy Chief. I…

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Pricing: What $845 coffee can teach us

A different kind of pricing training today… A few months ago, we watched this video:   And we bought $64 worth of the “rarest coffee in the world.” Was it worth it? Here’s the result: So what did we learn? Turns out, quite a lot. First, I’m a sucker for scarcity and something about the…

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Get Important Shit Done (feat. Dave Ruel)

We all know we need to plan. Some of us even do it. But, most of us have trouble executing our plan — despite our best intentions. When I discovered Dave Ruel’s ProductivAction method, I knew I had to get him inside the Business of Copy. This has truly been a game changer for how…

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The Art of Follow Up (feat. Casey Stanton)

We say it at least 4 times during the interview: “NOBODY follows up!” By employing just one of the simple strategies Casey Stanton reveals in the video below, you can: Get ROI on any event you attend Form long-term friendships that are worth more than money Get more referrals, more repeat business, and happier clients.…

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Planning Big Projects

Many times as copywriters we’re also asked to be project managers. At the very least, we have to manage our own time and calendars. And during big projects like launches, this can seem like a monumentous task. In the video below, I discuss how to handle large product launches with considerations like how to: Communicateacross…

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How to structure deals (with Brian Kurtz)

Brian Kurtz, in addition to working with all of the top copywriters in the world, mailing billions (yes, with a “b”) of pieces of direct mail, and working in direct response for over 30 years…. is also one of my most influential mentors. I was so honored to have him stop by and chat with…

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7 Phrases to Use When You Mess Up

Clay Hebert and Joey Coleman call it The “Carpe Defect” moment. This is the moment in our business where we’ve messed up. Missed a deadline. Let something slip through the cracks. Pissed off the client. It’s here we have one of two results: Destroy the client relationship. OR Use the opportunity to make the relationship…

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11 Client Red Flags (Run when you hear these phrases)

Over time, I’ve learned that certain phrases signal an impending disaster. Some of them sound innocent, but can reveal serious problems with the project, the client, or the product. I reveal them all (and what they really mean) here:   And just in case you forget, here’s all the phrases to watch out for (print…

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[TOOL TOUR] Follow-up Then

Clients are funny people. After days or weeks of unanswered emails, they pick the one day you’ve decided to unplug. Or they respond at 6p.m. on a Friday about something you don’t want to answer until Monday. And then, their email gets buried. And by Tuesday they are irritated that you’re not responsive. Or… you…

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Client-getting strategies for introverts (feat. Till Gross)

Do you consider yourself shy or introverted? Do you get insanely nervous when speaking to prospective clients? Do you hate “mingling” at live events? Then for you, this could be the most valuable training on this site. Most of my clients can be traced back to a drink at a hotel bar after a conference.…

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[TOOL TOUR] Acuity Scheduling

Have you ever found yourself caught in a seemingly endless email chain trying to simply schedule a meeting with a client or colleague — particularly if they’re in a different time zone (or continent)? End the back and forth with this awesome tool. Here’s how we use it.  

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3 Ways to Talk About Your Price

There are few things that make a copywriter (or any freelancer for that matter), cringe as much as “what do you charge?” We all know it’s coming on every single call but we still get a little pit in our stomach when we have to answer. After hundreds of prospect calls, I’ve made nearly every…

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[TOOL TOUR] Harvest App

Before I grew enough to use the capabilities of a project management tool like 17Hats, the Harvest App was the software I used daily. It’s a great “starter program” for invoicing, time tracking, and planning. Benefits: You can time track, even toggling between projects (or phases of projects) really easily It’s intuitive to use Sending…

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The Dossier for pre-call research

On this site, you’ll rarely see the words “always” or “never” But this in an exception. You should never go into a prospect call blind. You should always be prepared with both questions and comments about what your prospect is up to. And it doesn’t have to take long. Here’s how to create a “one-pager”…

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[TOOL TOUR] Rev.com

Often a client will write copy for you on a call. But getting every call transcribed was prohibitively expensive for me. That is until I found Rev.com. Check it out:

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[TOOL TOUR] 17hats

17hats is the “Command Center” of my freelance business. We can create custom, automatic workflows for each client. Load up our templates and send them automatically. For example, once our contract is signed, the invoice goes out instantly (without having to touch anything). It also emails reminders when things are past due or when I…

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Get raving testimonials with great outboarding

A while back, I set a goal to get better testimonials from clients. I had very few “working” testimonials, i.e. ones that I could publish on my website. So here’s what I did: First, I just emails clients asking if they had anything they wanted to share. 0% response rate on that. Note, that during…

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Scheduling your week

I couldn’t figure out why I had so much trouble getting my shit together. I tried every calendar app, setting reminders, and even hired a project manager. What the fuck is wrong with me that I can’t stick to a simple schedule? And then I saw this article: Maker’s Schedule, Manager’s Schedule And it made…

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All the software that runs my business

Software Programs We Use Easy landing pages Leadpages Graphic Design Canva  Automatic Password Management Lastpass Time tracking, invoicing Harvest Project management/workflow/bookkeeping 17hats  Autoscheduling Acuity Scheduling Planning Effic ProductivAction Planner Electronic Signatures Hellosign Auto-followup Followup Then Payment Processor Stripe Transcription Rev.com Meetings Zoom Voice Tools Tone Analyzer Cadence Tool Voice Book  

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Gift ideas for clients

A great way to close out a project on a high note is to send your client a thank you gift. This can range from a $10 gift card to dinner reservations, all the way up to a higher-end gift for large projects. In the video below, Abbey walks you through her process for discovering…

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Getting clients from live events

Live events are my natural habitat. All of my clients can be traced back to a drink at a hotel bar somewhere. In this training, I walk through my 3-step criteria for deciding what events to attend and then what to do (and what not to do) once I get there to make an impression…

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